How interactive digital signage is transforming the offline marketing trends with 'user first' approach

 

What is interactive digital signage?

If personalization is the future of business, interactive digital signage is the key to that future.

Yes, interactive digital signage puts the users at the forefront, making it one of the most productive marketing tools.

The traditional digital signage boards play promotional content, advertisements, and information that the general audience may simply view and pass on. But when you introduce interactivity, you revamp your marketing strategy.

How?

Interactive digital displays offer users a ‘personalized experience’ by putting them in the driving seat and allowing them to control what they see on the screens and how they see it.

As a result, it equips the brands with uniquely dynamic content that helps them stand out with more excitement & engagement on the platter for their audience.

You’ll surely agree that lack of personalization, mainly in the case of retail marketing through digital signage, has caused much toil-and-moil for marketers. But, with the interactive element rising to the surface, offline and online marketing channels are now flooded with super-engaging promotions and brand stories that unfailingly generate and sustain the interests of the audience.

Is interactive digital signage the best choice for offline marketing?

Yes. Not only for marketing, for strengthening brand visibility too!

Why?

It’s due to the significant advancement of interactive technology caused by the invention of motion sensors, the Internet of Things, gesture control, mid-air haptic interaction, transparent touch screens, interactive digital signage software, and whatnot.

Brands can thus go beyond the usual, experiment, and make a remarkable impression on their users.

Before getting into the ‘types of interactivity’ users mostly fall for, let’s go through the following examples. These examples show how big brands leverage interactive technology for their digital signage systems and set new marketing trends.

4 Best interactive digital signage examples

Checkout how different brands all around the world have transformed their advertisements into a participatory activity and made it fun for the audience. The examples will give you a fairer idea of the extent to which you can stretch interactive digital signage and how it can induce the users to purchase.

1. Capitol Singapore mall

At the Capitol mall of Singapore, consumers can interact with the vast array of products via a moving interactive digital screen. They can stop by one presentation, click on the items they are interested in, and get detailed information in just a few clicks. Here’s a sneak peek at the grand experience:

2. Nescafe interactive DOOH (Shanghai metro station)

Nescafe broke all conventional norms of product marketing and has gone above the usual marketing benchmark to promote their cold brew coffee at the Shanghai metro station. The interactive digital screen lets the users play a fun game with the help of motion sensor technology and win a free bottle of the newly launched coffee variant. Take a look at how they did it

3. Arneg showroom

The showroom welcomes visitors with a uniquely-designed interactive digital signage that helps them view the showroom map, find access points, and visit the photo and video gallery— all at a go via touchscreen interactivity. The brand has combined interactive digital wayfinding with information and entertainment to offer the visitors an unforgettable experience. Let’s see how they’ve achieved it.

4. KitKat interactive DOOH (Bogota, Colombia)

KitKat drove consumers crazy with free chocolate bar offerings through an interactive out-of-home digital signage solution. The interactive digital display showed a dancing avatar that encouraged the nearby commuters to shake a leg with it. On winning the dance game, the participants were rewarded with a free chocolate bar. Imagine the kind of engagement these interactive digital signs can bring!

Orginally Published as How interactive digital signage is transforming the offline marketing trends with 'user first' approach on Pickcel DIgital Signage Blog